One of the deepest secrets of successful bloggers is that they always know what their target audience wants to read at any point in time. And they always create killer contents that addresses the need of their target audience. But the average blogger hardly does that.
It is really unwise to post articles on your blog that is of little or no interest to your target audience. Your writing should focus on meeting the needs of your audience and not yours. The same way businesses exists to meet the needs of their customers, so also should your blog aim to serve it's target audience with the right content at all times.
So, whenever you want to write a blog article, ask your self if what you are about to write is something your target audience truly want. If not, then don't waste your time and energy on it.
But how do you know what type of contents that fits your audience well?
The following tips would help you to know what your target audience seek for, and how to always serve them with the right contents.
1) Understand Who Your Target Audience Are
The first step to knowing what to write for your target audience is knowing who they are and what typically excites them.
It is really important, as a content writer, to know who your target audience are and their demographic characteristics ( age, sex, tribe, income level, literacy level, social status, etc). This knowledge is key enabling you to understand they like. It also help you to design your writing style to suit their interest and keep them coming back.
3) Focus On Trending And Topical Issues
A key way of sustaining the interest of your target audience is by focusing on trending and topical issues in your niche area.
The truth is that almost everyone crave for trending and topical information in their day-to-day living. So, whenever anything is trending in your area of coverage, that is the best time to write about it.
3) Pay Attention To Complaints Around You
Another powerful way to know what your target audience seek for is by listening to their complaints. Whenever people complain repeatedly about something, see it as an opportunity to develop a powerful content in your blog to help them out.
If you can cultivate the habit of always posting rich contents in your blog that helps members of your target audience to tackle their pain points, then be rest assured that your blog would go viral.
4) Ask Your Target Audience
The next step to take when thinking of a topic that your target audience crave for is to ask them directly. Yeah, you heard me loud and clear... Ask them directly!
There is no better way to know what people want than to ask them.
You can send e-mail to them requesting for a feedback on the topic or series of topics to write on. Although some of them may not respond, but when you carefully review the feedback of those that responded, you will definitely have an idea of what next to write about.
5) Review The Most Popular Article On Your Blog
Another powerful way to know what your target audience are excited to read about is to look at the most popular article on your blog. For a particular article to be very popular amongst others in your blog, it means that your target audience finds it really interesting, engaging and helpful.
Once you determine the article in your blog that has the highest reading or share rate, then write another related article to it.
For instance, let's assume you have written a blog post on "10 Easy Ways To Slim Down " and the topic is receiving high level of reading, you can take one of the "ways" stated in the article to write more about it.
Let's say, for example, you stated "Dieting " in the article as a way of slimming down, you can post another article on dieting in your blog.
This is one of the best ways to keep having contents that are highly relevant to your target audience at all times.
6) Review Your Competitor's Blog Post
The next creative way to know what to serve your target audience is to look at the top performing blogs and websites within your niche area to see what articles that are getting high level of reading and share rate.
Once you know the article that is getting attention in your competitors' blog, go ahead to write a killer article on something related to it in your own blog.
Please don't "Copy and Paste " or write exactly what they have written on. Try to be original by ensuring that the related topic you are writing on is unique and distinct on its own right. This is an awesome way to keep your blog content always fresh and attractive.
7) Read Through Readers' Comments
Another strong way to know what your target audience wants to read about is by carefully reading the comments section of each blog post on your blog or that of your competitors
Most times, people drop comments after reading an interesting article on a blog. Such comments could give you an idea of what next to write about.
So, next time when you are not sure of what to write about on your blog, just read the comment section of some of the most popular your blog posts on your website or those of your competitors.
8) Visit Online Forums
Most online forums provides platforms where people with interests engage in useful discussions. For example, WebHostingTalk.com is a forum where everything about web host, web hosting, sever management and administration is discussed.
So, if you want to get an idea of what to write about to keep your target audience coming back, always visit online forums where discussions on your area of coverage are held.
The important of knowing what your target audience wants to read and serving it to them is good. It is a key success factor for any content writer that wants to build and sustain engagement with his readers.
Even though, there are many other ways to know what your target audience crave for, we sincerely believe that what we have discussed so far would go a long way to help you engage more with your target audience and keep them coming back.
If you find this article helpful or you have suggestions or help, please do well by commenting.
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It is really unwise to post articles on your blog that is of little or no interest to your target audience. Your writing should focus on meeting the needs of your audience and not yours. The same way businesses exists to meet the needs of their customers, so also should your blog aim to serve it's target audience with the right content at all times.
So, whenever you want to write a blog article, ask your self if what you are about to write is something your target audience truly want. If not, then don't waste your time and energy on it.
But how do you know what type of contents that fits your audience well?
The following tips would help you to know what your target audience seek for, and how to always serve them with the right contents.
1) Understand Who Your Target Audience Are
The first step to knowing what to write for your target audience is knowing who they are and what typically excites them.
It is really important, as a content writer, to know who your target audience are and their demographic characteristics ( age, sex, tribe, income level, literacy level, social status, etc). This knowledge is key enabling you to understand they like. It also help you to design your writing style to suit their interest and keep them coming back.
3) Focus On Trending And Topical Issues
A key way of sustaining the interest of your target audience is by focusing on trending and topical issues in your niche area.
The truth is that almost everyone crave for trending and topical information in their day-to-day living. So, whenever anything is trending in your area of coverage, that is the best time to write about it.
3) Pay Attention To Complaints Around You
Another powerful way to know what your target audience seek for is by listening to their complaints. Whenever people complain repeatedly about something, see it as an opportunity to develop a powerful content in your blog to help them out.
If you can cultivate the habit of always posting rich contents in your blog that helps members of your target audience to tackle their pain points, then be rest assured that your blog would go viral.
4) Ask Your Target Audience
The next step to take when thinking of a topic that your target audience crave for is to ask them directly. Yeah, you heard me loud and clear... Ask them directly!
There is no better way to know what people want than to ask them.
You can send e-mail to them requesting for a feedback on the topic or series of topics to write on. Although some of them may not respond, but when you carefully review the feedback of those that responded, you will definitely have an idea of what next to write about.
5) Review The Most Popular Article On Your Blog
Another powerful way to know what your target audience are excited to read about is to look at the most popular article on your blog. For a particular article to be very popular amongst others in your blog, it means that your target audience finds it really interesting, engaging and helpful.
Once you determine the article in your blog that has the highest reading or share rate, then write another related article to it.
For instance, let's assume you have written a blog post on "10 Easy Ways To Slim Down " and the topic is receiving high level of reading, you can take one of the "ways" stated in the article to write more about it.
Let's say, for example, you stated "Dieting " in the article as a way of slimming down, you can post another article on dieting in your blog.
This is one of the best ways to keep having contents that are highly relevant to your target audience at all times.
6) Review Your Competitor's Blog Post
The next creative way to know what to serve your target audience is to look at the top performing blogs and websites within your niche area to see what articles that are getting high level of reading and share rate.
Once you know the article that is getting attention in your competitors' blog, go ahead to write a killer article on something related to it in your own blog.
Please don't "Copy and Paste " or write exactly what they have written on. Try to be original by ensuring that the related topic you are writing on is unique and distinct on its own right. This is an awesome way to keep your blog content always fresh and attractive.
7) Read Through Readers' Comments
Another strong way to know what your target audience wants to read about is by carefully reading the comments section of each blog post on your blog or that of your competitors
Most times, people drop comments after reading an interesting article on a blog. Such comments could give you an idea of what next to write about.
So, next time when you are not sure of what to write about on your blog, just read the comment section of some of the most popular your blog posts on your website or those of your competitors.
8) Visit Online Forums
Most online forums provides platforms where people with interests engage in useful discussions. For example, WebHostingTalk.com is a forum where everything about web host, web hosting, sever management and administration is discussed.
So, if you want to get an idea of what to write about to keep your target audience coming back, always visit online forums where discussions on your area of coverage are held.
The important of knowing what your target audience wants to read and serving it to them is good. It is a key success factor for any content writer that wants to build and sustain engagement with his readers.
Even though, there are many other ways to know what your target audience crave for, we sincerely believe that what we have discussed so far would go a long way to help you engage more with your target audience and keep them coming back.
If you find this article helpful or you have suggestions or help, please do well by commenting.
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Share On Twitter
Share On Google+
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