Do you want to improve your traffic?
Do you really want to pull traffic to your blog?
Then scroll down and see what I have for you.
To say that we are in a digital age is an understatement and almost all businesses out there, whether big or small are looking for ways to involve in trending online. In fact lots of owners of and managers of corporations, churches, SMEs, government establishments etc are increasingly realizing that they have just one way to being viable, either they innovate or they collapse, simple as that.
The principle factor fueling the digital trend we are experiencing these days is the rapid changes in consumer behaviors and their buying habits. Customers are getting increasingly sophisticated in their buying decisions and it is only businesses that offer them a convenient way to acquire what they want that get the most patronage.
It is therefore understandable why the quest by businesses to go online have reached a high record. There is no business that is worth something that does not have one form of online presence or the other. And as long as old businesses exist and new ones are found, the need for web professionals would continue to be on the increase. Therefore, there is no better time to establish a web design and development outfit than now.
However, if you want to run a web design outfit that would stand the test of time and remain profitable for a long time, it is advisable to adopt the following tested and trusted strategies :
1) Let Your Website Speak For You
The easiest way to convince a customer that you are a good web designer and developer is to ensure that your own website looks great both on mobile and desktop devices. This is pure common sense and nothing more. So if you want customers to take you seriously, then you must have to devote some considerable time and expertise by ensuring that your website is simply superb and equal to none. The design, layout, functionality and user experience of your website speaks a lot about your competence and deliverable.
We always feel disappointed when we visit the websites of some people who claim they are web gurus only to see there scrap websites. That is a compete, regardless of what such people claim they can do or the price they are charging. The truth is that such people can never get useful patronage because potential customers will always see them as unserious and lacking in professionalism.
2) Always Showcase Your Portfolio
Another way to speed up your web design and development business is by showcasing your portfolio of past jobs on your website and other social media platforms. The more lovely your portfolio of past job is and the more visible it is to potential customers, the more patronage you will get, making all things equal.
It is an open secret that most businesses that want to engage web designers and developers always ask for samples of their past jobs. So if you want to run a successful web designing and development business, you must be prepared to build and the showcase your best jobs to potential customers.
At the starting stage of the business, you may not have much track record to display, so it is important to focus less on price and dwell more on creating value at this stage. One of the reasons why most new web design and development outfit collapse in their first year of business is because their owners want to start making fast money as soon as possible. Instead of creating value, you may end up driving away your early customers. But if you dwell more on creating value for your customers and building good portfolio over time, you will end up becoming a web designer and developer of choice.
3) Run a Referral Or Affiliate Programs
The easiest way to grow your web design and development business is to run a referral or affiliate marketing programs that compensates people for new businesses they introduce to you. This is a win-win marketing strategy that delivers results.
The best way to do this is to start with people you have done jobs for in the past. Let them know that you run a referral program and that they stand to get a certain percentage as commission for any new customer they brought on board for you.
Another way is to share your affiliate marketing link with seriouse minded bloggers who can blog about your services on their website and get a commission for any new customer they are able to convert for you.
Whatever method you adopt, make sure you stand by your words because trust is KEY in any affiliate marketing arrangement. People can only stick out their necks to market your services when they believe in you and your capability to deliver on the service promised to customers. It is also important that you pay your affiliate marketers on time to sustain them to come back for more.
4) Offer Freebies
Everyone wants free helps and customers are usually excited when they get a value added service they never bargained for. So if you want to grow your web design and development business into a great and large business, you must be eager to offer services free of charge to your customers.
There are many value added service you can offer to your customers for free and get them to do business with you again. A good example is to offer to carry out occasional website maintenance for them free of charge. You can also offer to handle some graphic design for them without asking for a dime.
5) Offer Flexible Payment Plan And Charge Right
One of the factors that would determine the success of your web design and development business is the price you charge your customers and the payment plan you have in line. Web design and development is a service-relation business and it is important that your price is not noticed to be too high or too low.
There are some problems associated with accepting either a high or low price. For instance, charging a very high price would portray you as one of the professionals who knows his work and this only works well for you when you have an outstanding record of performance in the business. Charging a high fee also makes sense when you desperately wants to operate as a premium designer /developer that offer upscale services. But the downside of this pricing strategy is that it will drive away price sensitive customers from you.
On the other hand, charging your customers too low would make them take you as an amateur web designer /developer. The only time it is advisable to charge your customers low is when you are just starting out, but as you grow in the business, it is always better to adjust your price level to reflect the industry average.
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